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With the term aromatic herbs we  are referring to all those fresh or dried plants, rich in essences, cultivated or available in the wild, for culinary and medicinal use. Aromatic herbs remind us of Mediterranean scrub, the sun and the outdoors: they are the aromas we often use in the kitchen, from balsamic rosemary to fresh mint to chamomile and linden herbal teas. Some are easy to grow at home, on the terrace or on the windowsill, to always have them fresh at hand. There is even evidence that Neanderthal man, 60,000 years ago, knew them: pollen from aromatic plants such...

We are carrying out a mission to try to restore the dignity to the sense of smell. Here it helps to remember that this sense has been celebrated, historically, in the arts and literature for ages.  In the written word, whether in verse or prose, references to smells are always harbingers of messages and sensations. It is difficult to speak of a perfume, or on the contrary of an odor, without a mood or a memory, connected to this detail. In an interview dedicated to olfactory scenarios, the writer Giovanna Zucconi says: "Perfumes are used to evoke places, to portray...

We try a food or beverage product to understand if we like it and whether we want to consume it or not. But tasting is different because it means trying to understand what constitutes the flavor of the product and what its desirable attributes are. So what's the use of tasting? Why try to better understand which aromas and tastes we perceive? Let's start by saying that tasting is usually a pleasure. In the case of wine tasting, the pleasure can be for beginners discovering new territory and for experts assessing a product. More generally, understanding and being able to recognize the attributes of a wine enables...

Pepper, ginger, cloves and cinnamon: spices today are common and familiar and are used in the preparation of food and herbal teas or, in the form of essential oils, to scent the air of our homes. Concentrations of aromas and essences, spices have always fascinated humanity for their perfume, for their ability to preserve food, and for the prestige and wealth of those who once traded them. Since ancient times, spices have been used in sacred ceremonies, in the preparation and storage of food, and as medicines. There are reports of their use as early as the Neolithic period (8000-5000 BC)....

The intensity of AROMAS. When we smell something, the first thing that we consciously notice is the different intensity with which the individual scents manifest themselves. When using TasterPlace aroma samples you will find that some are more intense and immediate, while others require more concentration and repeated sniffing to detect and discern the scent. The ease with which we perceive an odor is due to several factors, some depending on the smell itself and others not. A first factor is the concentration of odoriferous molecules in the air, meaning the greater the number of molecules that affect our receptors, the more intense the perception will...