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Are you afraid of falling into the Forgetting Curve? Does this term make you anxious? The "forgetting curve" is a term coined by the German psychologist Ebbinghaus in 1885 to indicate the speed with which you forget memorized information. Ebbinghaus conducted numerous experiments with regard to memorizing information without meaning, and showed how the loss of memory is very rapid in the period immediately after memorization and then slows down: we forget 50% of the information we learn after a day, 75% after two days (therefore the 25% more) and over 90% after a week. He also observed that to counteract...

Our sense of smell has been very important to the survival of our human race, but is no longer keenly developed and utilized in our lives today.  Our sense of smell can unveil to us a world so vast, unknown and unexplored, that with only a few small work-outs, that can even seem like a game, we can transform our kitchen into an adventure park, and children can also participate! Are you ready to try this easy olfactory work-out?  You must start with the intention not to cheat. ;) The olfactory tasting must be done blindly. What does that mean? Let's look at it this...

The use of resins and vegetable balms has a very long history that goes back to the first hominids. It is presumed, due to convincing scientific evidence, that resins were discovered when controlled fire was introduced into the life practices of these races in the early Paleolithic period. The scents that were emitted from burning resinous branches, must have attracted the attention of the people, thus initiating an interest and expansion of knowledge that would later translate, in subsequent ancient civilizations, into the sacred use of burning aromatic resins to perfume temples dedicated to the gods with the scope of...

The three days of the 53rd AIS National Congress have concluded. It has been three intense and emotion-filled days. Thank you to all those who came to the TasterPlace stand to try our Aroma kits and purchase our products.  The National Congress was a success with over 3,500 registered visitors and participants and an impressive organization: 170 AIS Veneto Sommeliers who coordinated and managed the tastings open to the public; over 20 guided tours / tastings / cultural events organized by AIS Veneto over 3 days; 100 companies in the region selected among those with the best results in the Vitae e Vinetia 2020 Guides. ...

The Sense of Smell - A forgotten sense Once upon a time, the sense of smell was one of the most important for human survival as it served to help us recognize edible from poisonous food, smell or track an enemy and perceive a danger. This sense has lost importance to humans while it is still indispensable to the rest of the animal kingdom.  In history, the sense of smell was more celebrated, however. It was associated with intelligence, intuition and premonition. The Romans, for instance, believed that wit was a prophetic capability and they called it "naso", or NOSE. In Latin,...